NEW YORK — Whether its to spur on new business or keep the momentum going, dress and suit firms are advertising more aggressively for fall to support their brands.
The decision comes at a time when advertising giants such as Calvin Klein, Guess, and Tommy Hilfiger from the U.S., as well as many high-profile Italian labels announced advertising budgets would be flat with last year. Some are even down, as is the case at Versace, who slashed its budget by about 50 percent, as reported.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"