NEW YORK — Whether its to spur on new business or keep the momentum going, dress and suit firms are advertising more aggressively for fall to support their brands.

The decision comes at a time when advertising giants such as Calvin Klein, Guess, and Tommy Hilfiger from the U.S., as well as many high-profile Italian labels announced advertising budgets would be flat with last year. Some are even down, as is the case at Versace, who slashed its budget by about 50 percent, as reported.

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