NEW YORK — Whether its to spur on new business or keep the momentum going, dress and suit firms are advertising more aggressively for fall to support their brands.
The decision comes at a time when advertising giants such as Calvin Klein, Guess, and Tommy Hilfiger from the U.S., as well as many high-profile Italian labels announced advertising budgets would be flat with last year. Some are even down, as is the case at Versace, who slashed its budget by about 50 percent, as reported.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)