GRAFF GROWS: Graff president Henri Barguirdjian revealed Tuesday that the high-end jewelry firm plans to open two stores in the U.S.: on Worth Avenue in Palm Beach this fall, and on Oak Street in Chicago next fall, which will bring its store count in this country to three. Another American store, at Le Reve Casino in Las Vegas, is slated for 2005, although plans are still being finished for the store as well as the casino, he said. Currently, there is one Graff store in the U.S., on Madison Avenue, and the company also sells its products at a few Saks locations. Besides New York, there are four other Graff stores worldwide: in Moscow, Dubai, London and Monte Carlo.

CHICAGO BOUND: Sweden’s fast-fashion retailer Hennes & Mauritz will plunge into the Midwest with its first two store openings in the Chicago area this fall. A company spokeswoman confirmed Monday that H&M will open a 30,000-square-foot store at 840 North Michigan Avenue, formerly occupied by FAO Schwarz, and a 25,000-square-foot store in Woodfield Shopping Center in northwest suburban Schaumburg, where Forever 21, Wilsons Leather and Aeropostale were situated. Both locations are scheduled to open in late September.The company also reported on Monday that its revenue rose 18 percent in January compared with the same period last year. Last month, H&M reported profits for 2002 advanced 49 percent to $670 million, on sales growth of 14.6 percent to $6.28 billion. (Dollar figures are converted from krona at current exchange rates.)

SEYMOUR BY MAIL: To coincide with the first anniversary of the Jane Seymour Signature Collection, the actress-turned-fashion designer will have her own catalog. The 24-page namesake catalog, produced by direct marketer Blair Corporation’s Crossing Pointe, will hit consumer mailboxes this week and feature Seymour’s spring collection — all priced under $100. The stand-alone catalog is intended to attract a wider audience, and Crossing Pointe will continue to include Jane Seymour fashions in its catalogs mailed to consumers.

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