BOTTEGA’S NEW VIEWS: Gucci Group’s Bottega Veneta will present its new eyewear collection in February. Produced and distributed by Italian eyewear giant Safilo Group, the collections consists of four unisex styles, developed by BV’s...
BOTTEGA’S NEW VIEWS: Gucci Group’s Bottega Veneta will present its new eyewear collection in February. Produced and distributed by Italian eyewear giant Safilo Group, the collections consists of four unisex styles, developed by BV’s creative director Tomas Maier. Beyond the craftsmanship, Maier citedthe eyebrow as a point of interest. "It’s rare when you find glasses that align in a beautiful way with the brows," he explained. "But if you have an eye for proportion, you notice that right away. We set out to create frames that redesign the eyebrow." The frames are crafted with brushed metal and acetate in different tortoiseshell hues to match the wearers’ hair color. High-performance lenses in shades of gray/green and amber provide optimal UV protection. In line with Bottega Veneta’s design creed, there are no visible logos. The line will initially be sold in the brand’s 53 boutiques worldwide. Shortly after, it will roll out to other eyewear retailers, but a Safilo spokeswoman said details are being hammered out. Retail prices for the frames range from $250 to $300.
SMOOTHER SAILING: Life is getting easier for Italy’s fashion companies. Vittorio Giulini, president of industry organization Sistema Moda Italia, said the Italian government is starting to recognize the importance of the fashion and luxury goods industry. Giulini said the Industry Ministry has agreed to accommodate a series of SMI demands, including tax breaks for companies that merge and better coordination at a European Union level to fight child labor. Giulini also praised Italy’s export commission for striking special deals with retailers —like the recent Viva Italia campaign at Canada’s Holt Renfrew & Co. —by which Italy will subsidize some promotional expenses if stores boost their orders of Italian merchandise. A similar event could take place at Bergdorf Goodman or another prominent U.S. store, Giulini said.
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