UNITE’S NEW GAP TACTIC: UNITE’s ongoing battle with Gap Inc. isn’t taking a respite for the holidays. The union said Wednesday it plans to hang a three-story banner outside the windows of its Times Square offices featuring a picture...
UNITE’S NEW GAP TACTIC: UNITE’s ongoing battle with Gap Inc. isn’t taking a respite for the holidays. The union said Wednesday it plans to hang a three-story banner outside the windows of its Times Square offices featuring a picture of a pair of Gap boot-cut jeans. Attached is a hang tag that reads, "Made in a Sweatshop." Below the image, there is a message telling consumers: "Don’t buy Gap this holiday season." It will be placed at 1710 Broadway in the next few days and remain through the holiday season.
At a press conference at the Warwick Hotel, UNITE said it has also advertised in college newspapers in recent weeks in association with United Students Against Sweatshops. An e-mail campaign, which UNITE said is intended to reach 2 million people, will accompany the anti-Gap action. The e-mail plays a short video that automatically links to a Web site where recipients can send a message to Gap chairman Donald Fisher, president and ceo Paul Pressler and vice chairman John Lillie.
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