IN THE HOT SEAT: Bruce Quinnell has been appointed non-executive chairman of Hot Topic, succeeding Robert Jaffe who had served in that capacity for the past 10 years. Quinnell, on Hot Topic’s board since 1998, most recently was vice chairman of Borders Group following two years as its president and chief operating officer. He’s also been president and chief operating officer of Waldenbooks. Separately, the board of the City of Industry, Calif.-based teen specialty chain established a governance committee under the direction of Cynthia Cohen.SOME KICKOFF: Seventh on Sixth has stuck its toe into sports promotion. The IMG division that produces Mercedes-Benz Fashion Week will also stage a runway show on Sept. 5 in Times Square as part of the National Football League season kickoff celebration, featuring customized designer jerseys and apparel from Reebok’s NFL Equipment Line. Calvin Klein, Tommy Hilfiger, Michael Kors and Miguel Adrover are among the designers who will be personalizing the sports apparel for the show, which will later be auctioned online for educational funds for children of 9/11 families. Modeling in the show are Joey Fatone of ’NSync, Drew Carey and former players Jim Kelly and Marcus Allen, after which Bon Jovi, Enrique Iglesias, Eve and Alicia Keys will lead a countdown to the kickoff of the 2002 NFL season.HSN’S HOME PARTY: Next month, Sarah Coventry, the accessories brand which started as a home party program in 1949 and peaked in the Seventies and Eighties with retail sales over $150 million, will make its comeback bid on television shopping network HSN. On Sept. 30, the channel will feature reproductions of signature Sarah Coventry styles such as the owl pendant, the floral pin and the gold and pearl lariat necklace, from $29 to $60. "[We] are looking forward to bringing the brand back into homes where the line first built its loyal following," said Kris Kulesza, HSN’s vice president of jewelry. "This line is a perfect fit for our customers since it focuses on the lucrative female baby boomer market who will cherish the return of this classic American brand."

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