SHOPKO RESHUFFLES: Thomas Abbott has been promoted to the new post of vice president of product development and trend services at the ShopKo division of ShopKo Stores Inc. Abbott returned to ShopKo in 1998 as manager of trend services and was promoted to vice president and divisional merchandise manager of fine jewelry and intimate apparel the following year. Additionally, Kathy Friedland-Howard, vice president of advertising with responsibility for the ShopKo division’s print advertising, has assumed responsibility for all divisional advertising operations as well as consumer research and e-commerce. Both report to Kevin Easton, who was promoted to executive vice president of the company and chief merchandising officer of the ShopKo division in a reorganization of its management ranks on Jan. 17.
THE GOLDEN NET: With the worlds of fashion and entertainment drawing ever closer, it figured that at least one Web site would benefit from fashion fans dialing up the 411 on who wore what to the Golden Globes ceremony on Jan. 19. And the winner, according to Nielsen/NetRatings, was Eonline.com. Surfers of the site, for the week ended Jan. 19, swelled to 860,000 — many of whom were looking to learn what E! Online’s Fashion Police had to say about the celebrities’ fashion. Those users marked a 67 percent surge over traffic the prior week, which tallied 387,000 people. “The offline tie-in with E!’s TV coverage of the Globes was the key driver,” said Carolyn Clark, senior Internet analyst at Nielsen/NetRatings, in referring to E! Online’s traffic surge. “We see this effect online with many offline tie-ins,” Clark added. “When BusinessWeek does its ratings of top business schools, for instance, BusinessWeek Online benefits.”
This story first appeared in the January 28, 2003 issue of WWD. Subscribe Today.