LADIES’ DAY: It’s shaping up to be a busy month at the women’s service magazines. Just days after House Beautiful and Rosie announced that they would bring in new editors, Ladies’ Home Journal is expected to announce its own new editor in chief, possibly as soon as Wednesday. According to sources close to the company, editorial director Myrna Blyth is looking for an editor to take the reins at Meredith’s flagship publication. Among the candidates, Diane Salvatore, formerly editor in chief of YM, is said to be a top contender for the job. Salvatore could not be reached for comment. Another source confirmed Blyth’s search for a new editor in chief and said executives at Meredith had considered bringing in a celebrity à la Rosie, Martha, or Oprah to update the magazine. But as reports began to circulate that Rosie and O’s newsstand sales were plummeting and the Martha Stewart-ImClone scandal broke, the company began to reconsider. A third possibility — but one that also seemed to diminish — was hiring Bonnie Fuller, who had been working for Meredith on the test of its new home-style magazine, Living Room. In March, Fuller defected to Wenner Media, where she’s now editor in chief of Us Weekly. The editor in chief position at LHJ has been vacant since March, when Sarah Mahoney resigned. A spokeswoman declined comment on the job. Meanwhile, the company announced the promotions of Jeannine Shao Collins, currently vice president and publisher of Better Homes and Gardens to vice president and publisher for LHJ and More. Daniel Lagani, currently vice president and publisher of LHJ, will take over Collins’ duties at Better Homes and Gardens.
BRITNEY AT WAL-MART: Wal-Mart and Pepsi have teamed up to broadcast Britney Spears’ summer concert on Wal-Mart TV and in-store radio this summer. On July 27, Wal-Mart TV will broadcast one hour of Spears’ sold-out 2002 summer tour in more than 2,600 Wal-Mart stores around the country. The show will be presented at 7 p.m. in each time zone and can be viewed on any of Wal-Mart’s in-store TVs, or customers can listen to the concert in stores on Wal-Mart radio. Pepsi displays at Wal-Mart will promote the show.
This story first appeared in the July 10, 2002 issue of WWD. Subscribe Today.