PRADA STORE BOWS: Prada isn’t letting its IPO woes curtail its store openings. Italy’s third Prada Sport store bowed Saturday in the Sardinian resort of Porto Cervo. Located in the recently restructured Yacht Club Costa Smeralda, the 1,075-square-foot space was designed by architect Roberto Baciocchi and boasts three shop windows and a minimalist wood interior. The Porto Cervo store is stocked with the full spring and summer line of Prada Sport as well as a preview of the fall and winter collections.
This story first appeared in the July 1, 2002 issue of WWD. Subscribe Today.
MILAN SHOW SPLIT: Trade show White is breaking away from Milan’s bridge collections fair Momi to become its own event on the Milan fashion calendar. Director Luisa Pandolfi said the show will be small (60 exhibitors), but hopes to make up for the size with creative offerings. “It’s not large, but it’s focused on innovation and the vanguard,” she said, adding that White targets small shops “that establish the style the others follow.” Organized by Sistema Moda Italiana’s trade show arm, EFIMA, and design consultancy firm Massimiliano Bizzi Studio, it’s slated for Sept. 27-30, at Via Tortona 27. Hours haven’t been set, although Pandolfi is trying to attract buyers in the evening by staying open until at least 8 p.m.
LUCY’S STORE PLANS: With $6.5 million in new financing, Lucy Activewear Inc., a four-store operation, plans to open three more Lucy stores in the next four months in California and 12 more next year. First up next month is a unit in Santa Monica, then one in Palo Alto in September and another in Studio City in October. Each store will be about 2,000 square feet, slightly larger than its existing ones. Lucy offers about 30 brands, including bestsellers Adidas, Nike, Champion and Puma, said Sue Levin, president of Lucy Activewear. Based in Portland, Ore., Lucy is focusing on the West Coast, but plans to branch out into Arizona, Colorado and Texas next year.