DUNDON MOVES UP: IT Holding has promoted Lisa Dundon to vice president of its Malo wholesale division. She now manages sales and marketing for Malo’s women’s and men’s collections, and reports to Enrico Di Muccio, chief executive officer of IT Holding USA. Dundon, who joined the company two years ago, served most recently as vice president of sales for IT’s Gentryportofino line. IT Holding recently bought Gianfranco Ferre and also owns such brands as Romeo Gigli, Exte and holds the licenses for Just Cavalli, Versus, Versace Jeans Couture and Dolce & Gabbana.
This story first appeared in the June 5, 2002 issue of WWD. Subscribe Today.
VIRTUAL VENTURE TEES OFF: Yahoo Japan is partnering with Itochu Corp. to offer Japan’s pop-culture-crazed consumers a crack at a range of T-shirts that will change weekly. Orders placed online will be fulfilled when demand for a given design exceeds 30 shirts, which will be priced at about $23 apiece. Styles that spark substantial demand will be priced lower, with a floor $16.15 per item. (Dollars are converted from yen at current exchange rates.) First-year sales are projected to reach $1.2 million, in a setting that will display the number of T-shirts being ordered in real time and offer bulletin boards aimed at creating a sense of community.
ADIDAS PLAYS BALL: Adidas signed a multi-year marketing partnership agreement with the NBA and WNBA Tuesday. As part of its drive to target female consumers, Adidas will have on-air advertising and marketing opportunities with the WNBA starting this season. Adidas will also sponsor the NBA Jam Van, a traveling expo for fans. Adidas and the leagues are still finalizing other types of programs, an Adidas spokesman said. Reebok remains the official uniform supplier with rights to produce replica merchandise and other on-court apparel. “Our deal is more peripheral,” said the Adidas spokesman. “This keeps us involved in the league without putting [players in our] uniforms.”
STEPPING UP: Ferragamo USA has promoted Jill Siefert to director of public relations from marketing manager of the field marketing teams. In her new role, Siefert will work on special events and build brand image with help from AndosciaMoss, a New York PR firm. She reports to Jean-Marc Gallot, president and regional director of Ferragamo USA. Ferragamo also tapped Bonnie Giugliano as national merchandising manager of women’s, a new post. She still handles sales of women’s shoes and answers to Gail Morgillo, director of women’s shoes. Giugliano also is responsible for merchandising at Ferragamo’s 13 stores in the U.S.