ACTIVE PURCHASES: In a move to strengthen control over global brands, Adidas said Wednesday it has repurchased the distribution rights for the Reebok brand in Russia, Ukraine, Kazakhstan, Belarus, Uzbekistan, Armenia and Azerbaijan from ZAO RBK-Retail, Reebok’s Russian distributor. Adidas Ltd. Moscow will become the exclusive distributor of Reebok products effective Jan. 1. ZAO RBK-Retail will act as the key account for the Adidas Group. Adidas plans to buy out Reebok distributors and joint ventures around the world as part of its integration strategy for the recently acquired group. The acquisitions are expected to amount to at least 200 million euros, or $256 million in revenue, by 2009. The Herzogenaurach, Germany-based group said the repurchase of distributors in Russia and China offer the greatest revenue growth opportunities.
WANG GOES SILVER: Vera Wang Group and Waterford Wedgwood USA announced a license agreement that will extend the Vera Wang brand into silver. The license will include all sterling silver, silver plate, flatware and gift items. The agreement expands on existing licenses that Wedgwood had for Vera Wang dinnerware, stemware, barware and gifts that date from 2002. Prior to this agreement, the licensing rights for Vera Wang silver and gifts were held by Syratech Corp., which was recently sold to Lifetime Brands. “Vera Wang’s four-year partnership with Wedgwood has resulted in a strong and successful tabletop business here in the United States. “By adding silver and gifts to the Wedgwood license, we will create a seamless creative vision for Vera Wang tabletop and a stronger presence in our retail stores,” said Laura Lee Miller, president, Vera Wang Licensing LLC, a division of Vera Wang Group, in a statement.
HIGH SCHOOL FASHION: New York’s High School of Fashion Industries is prepping to celebrate it’s 80th anniversary with a reception honoring Mark Mendelson, chief merchandising officer of Jones Apparel Group, who will receive the “Designing the Future” Distinguished Mentor Award for consistently donating his time to help the school. The reception will be followed by a student fashion show. The event, on May 17, will begin with a cocktail hour at 5:30 p.m. It will take place at the high school, at 225 West 24th Street in Manhattan. Tickets are $80 each and serve as a donation to the school.