FILA TAPS SALES EXEC: Fila USA Inc. has named Peter Holmberg, executive vice president of sales for Ashworth, as national sales manager of golf and corporate. Holmberg previously held senior sales positions with Cutter and Buck Inc., where he started its corporate division. In this new post, Holmberg will focus on increasing golf apparel distribution in specialty trade channels, as well as guiding Fila's entry into corporate sales. Holmberg will report to Jeff Clark, Fila USA director of golf. He will be based in Seattle.

TECNICA CEO CHANGE: John Stahler will step down on Oct. 1 as chairman and chief executive officer of the Tecnica Group, North America, after more than 30 years building its active winter sport portfolio, which includes Tecnica, Nordica, Rollerblade, Nitro and Blizzard. Peter Weaver, owner of Salt Lake City-based Pharmaceutical Research Organization, will replace Stahler, 66, as ceo. Weaver has served as the ceo of Marker International and president of sporting goods firm Easton Technical Products. He will be based at the Tecnica USA headquarters in West Lebanon, N.H.

A NEW CITIZEN: Citizen Watch Co. has named Mark Shell to the post of senior vice president of sales for the U.S. market. This appointment completes the management restructuring in the sales department of Citizen's U.S. watch business, following two internal promotions last March. Shell brings more than 20 years of experience in the watch industry to his new role. Most recently, he was senior vice president of the Armitron division at E. Gluck Corp. At Citizen, Shell will be responsible for the national and independent sales channels. He reports to Laurence Grunstein, president of Citizen Watch Co. of America.

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