In Brief: Group Initiative … Logo’s Launch … Lauren’s Outreach
GROUP INITIATIVE: Clothing and textile manufacturing organizations Sistema Moda Italia and Associazione Tessile Italiana said they are merging. The new entity has yet to be officially named, but will be operative as of Oct. 1. Paolo...
GROUP INITIATIVE: Clothing and textile manufacturing organizations Sistema Moda Italia and Associazione Tessile Italiana said they are merging. The new entity has yet to be officially named, but will be operative as of Oct. 1. Paolo Zegna, president of Sistema Moda Italia, will head the new group, which comprises more than 1,800 member companies. Zegna and Tito Burgi, president of Associazione Tessile Italiana, said it is time for the small companies that dominate Italy's manufacturing industry to work together in a tough environment characterized by the strong euro and the emergence of China. "Over the last 12 months, we have had to concentrate most of all on defending [ourselves]. Now we have to move on to programs, plans and projects on the attack front," Zegna said in a statement.
LOGO'S LAUNCH: Logo TV, the first-ever 24-7 channel for gay, lesbian, bisexual and transgendered viewers, will hit cable and satellite systems tonight at 9 p.m. EDT, with availability to 13 million households in 22 markets — three million more households than the original launch target of 10 million. An 11th-hour deal inked Wednesday with Direct TV accounted for the additional three million households and pushed the nascent network close to its first-year goal of viewer access in 14 million households, noted Logo spokesman David Bittler. Miller Lite will be the sole sponsor of Logo's first program, "The Evolution Will Be Televised," which will trace the emerging visibility of gay Americans through the lenses of civil rights, pop culture and individual achievements. Several other advertisers have signed on for spots on the LGBT network, including Showtime Networks, Tylenol PM, Motorola, the island of Key West, Lions Gate Films, Paramount, Subaru and Orbitz, said Bob Witeck, chief executive officer of Witeck-Combs Communications, which is leading Logo's marketing efforts.
LAUREN'S OUTREACH: The Ralph Lauren Cancer Center in Harlem has been highlighted as a model facility in the Patient Navigator Outreach and Chronic Disease Prevention Act, which was signed into law by President George W. Bush on Wednesday. Lauren's cancer center has effectively incorporated a Patient Navigator program into its healthcare service structure. The center stands as one of the nation's foremost institutions servicing underprivileged Americans. The bill will provide $25 million in grants between fiscal year 2006 and fiscal year 2010 and will be administered by the Department of Health and Human Services.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews