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In Brief: Hochman Named … Bluefly’s Capital … Rowley’s Hampton Digs …

A brief roundup of some of the day's stories.

HOCHMAN NAMED: The American Apparel & Footwear Association has named Carol Hochman, president of Danskin Inc., secretary of its board. She fills the vacancy caused by the resignation of Terry Lay, former chairman of VF Corp.’s global jeanswear coalition. George Derhofer, senior vice president of global operations at VF, and Bruce Munro, president of Munro Co. Inc.’s branded division, were appointed to the trade association’s 60-member board. Munro also serves on the AAFA executive committee and will finish the term of his father, Don Munro, who resigned from the board.

BLUEFLY’S CAPITAL: Online designer goods retailer Bluefly Inc. said Monday that it raised more than $7 million from a private equity placement arranged by HPC Capital Management LLC and led by private equity firm Palisades Master Fund. The transaction to buy a portion of the new securities included eight other private equity firms. Among them are two that are affiliated with Soros Fund Management LLC, which will hold a 65 percent majority share of Bluefly once the deal is completed. The new investors also paid $3 million to the Soros funds for their Series D preferred stock. The proceeds of the deal will be used “to focus firmly on customer acquisition,” Melissa Payner-Gregor, Bluefly chief executive officer and president, said in a statement.

ROWLEY’S HAMPTONS DIGS: Cynthia Rowley has opened a temporary boutique in Southampton, N.Y. Located at 283 County Road 39-A in the Capri hotel, it will be open Thursdays through Sundays until the end of September. The 500-square-foot boutique will offer Rowley’s women’s ready-to-wear and accessories. The designer also has stores in Manhattan; East Hampton, N.Y.; Los Angeles; Chicago, and Japan.

ROSENGARD’S NEW ROLE: Paul F. Rosengard will join Miami-based Perry Ellis International Inc. as group president of the company’s premium brands. He had been executive vice president of Randa Corp., the New York-based neckwear firm. Rosengard, who begins Aug. 1, will be based in the company’s New York office and will oversee the overall direction of the men’s Perry Ellis, Tricots St. Raphael, Mondo di Marco and Axis brands. He will report to Oscar Feldenkreis, vice chairman, president and chief operating officer of Perry Ellis International.