LEVI’S FIT KIT: Levi Strauss & Co. today plans to begin to test a new high-tech fitting system at its store in New York’s SoHo neighborhood. The store will be the first of five Levi’s locations to sport an Intellifit booth, which scans a fully clothed person in 10 seconds and calculates his or her measurements. The booth will then recommend which sizes of what styles of Levi’s jeans will fit the shopper in question. In April and May, the company plans to move the test to its stores in Chicago, Dallas, Los Angeles and San Francisco.
BETSEY ADDS ON: Designer Betsey Johnson signed a licensing agreement with Cejon Accessories to produce a collection of shrugs, ponchos, scarves, hats and gloves launching for spring 2005 retailing. The collection will consist of leopard and rabbit real and fake-fur shrugs and chiffon scarves in Betsey Johnson’s signature floral and dot net fabrics, and silk and sequined capelets. Wholesale prices range from $47 to $198 for shrugs, $16 to $20 for chiffon scarves and $14 to $38 for the woven gloves, hats and scarves. The collection will hit stores at the end of this month and will be sold at Bloomingdale’s, Marshall Field’s and Betsey Johnson stores worldwide. Fall deliveries are scheduled for the end of June. In other news, Johnson, along with Ginger & Lace Enterprises, Johnson’s franchisee in the United Arab Emirates, will open its first franchise store in Dubai next month. The 550-square-foot space will be located in the Ibn Battuta Mall that’s set to open this month. The store will carry the Betsey Johnson dress line, sportswear, denim collection, lingerie, belts and handbags.
This story first appeared in the March 15, 2005 issue of WWD. Subscribe Today.