LEVI’S GOES TO SCHOOL: Levi Strauss is taking a four-stop college tour across the U.S. to find students to appear in its spring 2007 advertising campaign. The tour will be part of the Levi’s Style Search, a contest that runs from Sept. 6 to Oct. 20 that will make stops at the University of Tennessee, George Washington University, Brown University and the University of California, Santa Barbara. Temporary shops will be put up in each location and will also serve as the place for students to “showcase the best of their fall clothing.” One male and one female college student from each campus will be chosen to appear in the new Levi’s ad, as well as two others who enter the contest online.
BCBG DEPARTURE: Alain Manoukian, president of BCBG Max Azria Group Europe, departed the firm Thursday, one year after BCBG bought his eponymous French retail chain. Manoukian, 59, founded the 300-door chain in 1973. A successor has not been named.
This story first appeared in the September 5, 2006 issue of WWD. Subscribe Today.