POLO SWITCH: Polo Ralph Lauren will move all of its advertising operations in-house beginning April 1, a spokeswoman said Monday. The company will sever its longtime relationship with advertising agency Carlson & Partners, whose founder, the late Sandy Carlson, had worked with Lauren at various agencies since 1979. Carlson died last March. David Lauren, the company’s senior vice president of advertising, marketing and corporate communications, will continue to oversee Polo’s advertising operations. A representative for Carlson could not be reached for comment, although the decision appeared to take the firm by surprise. The agency’s Ralph Lauren Group president, Jo Levin, left an outgoing message on her voice mail Monday morning saying she would be on a shoot for Ralph Lauren all this week.

THE DEAN OF DONNA: Former Bergdorf Goodman group manager Dean Taylor is moving uptown — having landed a position as general manager of the Donna Karan Collection store on Madison Avenue, reporting to Heather Bohs, director of stores. Making the transition to the vendor side, he’ll be turning up at a few shows this week. “It’s quite a showcase, I must say,” said Taylor, standing in the Zen garden in the back of Karan’s flagship.

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