In Brief: Relaunching Jantzen…Moves At Mothers Works…Penney’s PR Move
RELAUNCHING JANTZEN: Style specialist KraftWorks has been named the ad agency of record for the venerable Jantzen swimwear brand and is joining an effort to reposition it as a casual lifestyle label. National ads and a grassroots marketing...
RELAUNCHING JANTZEN: Style specialist KraftWorks has been named the ad agency of record for the venerable Jantzen swimwear brand and is joining an effort to reposition it as a casual lifestyle label. National ads and a grassroots marketing campaign are slated to bow between next March and April. KraftWorks estimates billings for 2004 will come to $1.2 million. The new marketing mission will support the expansion of Jantzen’s offer from women’s swimwear to resortwear, and from men’s swimwear to activewear, sweaters and golfwear. Also set to debut are Jantzen accessories such as beach bags, towels, flip-flops and hats. The creative advertising effort for Jantzen previously was led by Leopold & Ketel.
MOVES AT MOTHERS WORK: Denise Adams has joined Mothers Work as general merchandise manager of the 755-store Motherhood Maternity unit, succeeding Susan Connelly, who’s left the firm. Most recently, Adams was senior director of merchandising at Casual Corner. She reports to Vana Longwell, president of Motherhood Maternity. Additionally, Deborah Defusco, general merchandise manager of the Mimi Maternity division, added the title of vice president. She continues to report to David Mangini, executive vice president of MW. In addition to her merchandising duties, Defusco, who’s been with MW since January 2001, will be involved in store-opening initiatives for the 125-unit chain.
PENNEY’S P.R. HIRE: J.C. Penney & Co. is expected to announce that it has hired Bratskeir/Brod Public Relations to promote the company in consumer media. Reportedly, an $850,000 contract was signed. Penney’s and Bratskeir/Brod officials were not available for comment Wednesday, though employees at Bratskeir/Brod acknowledged they were working on Penney’s. Penney’s historically has handled most of its p.r. efforts in-house, but sometimes farms out projects.
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)