SJP's unexpected strategy to face celeb fragrance fallout.
August 26, 2016
• Rachel Strugatz
In Brief: Relaunching Jantzen…Moves At Mothers Works…Penney’s PR Move
RELAUNCHING JANTZEN: Style specialist KraftWorks has been named the ad agency of record for the venerable Jantzen swimwear brand and is joining an effort to reposition it as a casual lifestyle label. National ads and a grassroots marketing...