RICE TO CARTER’S: Robin Rice, former senior vice president of merchandising for The Body Shop of Americas, has joined Carter’s, the infant and children’s wear firm, as executive vice president of marketing, a new post. Before joining The Body Shop, Rice was senior vice president and general manager for Gap Canada, prior to which she was senior vice president of GapKids and BabyGap. She reports to Joe Pacifico, president of marketing at Carter’s.

TARRANT ADDS DIRECTORS: Los Angeles-based Tarrant Apparel Group said Stephane Farouze and Larry Russ will join the company’s board as independent members. Farouze most recently served as the global head of sales structuring at Societe Generale Asset Management following a position as BNP’s head of foreign exchanges for the Italian market. For the past 16 years, Russ has served as managing partner of the Los Angeles-based law firm, Russ, August & Kabat, building its client roster of apparel firms and its intellectual property practice. Heightening the six-member board’s transparency, the moves come after Tarrant announced it would begin leasing its Mexican production facilities and focus on design and brand collaborations with retailers. Tarrant chairman and chief executive Gerard Guez said the shift to a landlord model is expected to generate $11 million in annual revenues for six years.

WINNING BID: The Fifth Avenue Association Business Improvement District celebrated its two millionth visitor asking for help. Marie Ayoh of Ivory Coast, Africa, who has a temporary job in the American Embassy in Washington, was visiting the Big Apple Wednesday with her brother and daughter when she asked for directions to Moroccan Airlines at 666 Fifth Avenue. She was greeted by BID officials bearing all sorts of prizes. Among them, bags from Fendi and A. Testoni, lunch for two at Bergdorf Goodman, Cartier and Mikimoto pens and a $1,000 shopping spree at Hugo Boss. Since 1993, the BID has provided security, sanitation and information. The security team clicks counters each time someone requests assistance.

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