SINGER JOINS TOMMY: Tommy Hilfiger Corp. has named denim veteran Leslie Singer executive vice president of Tommy Hilfiger Junior Jeans, a spokeswoman confirmed Thursday. Singer, who started last week, reports to Christa Michalaros, president of women’s sales at Hilfiger. Singer’s last post was vice president of sales for women’s jeans at Nautica Jeans Co. Before that, she was vice president of women’s sales at Guess Inc. She will oversee design, merchandising and sales of the jeans line, which the company is in the process of retooling.

NEW CHIEF: Advanstar Communications said Joseph Loggia will become its chief executive onJan. 1. Heis currently the president and chief operating officer of the company. Robert Krakoff, currently the chairman and ceo, will continue as chairman. In his new role, Loggia will have responsibility for the management and operation of the company and its affiliates and will report to the board of directors. Krakoff will exclusively focus on potential external growth opportunities through acquisitions, and will continue to report to the board. Loggia joined Advanstar in 1998 as part of the acquisition of MAGIC International.He has served as the president of MAGIC, and took his current role in 2001.

SERENA DEAL: As of the new year, Serena Williams will be Nike’s new poster girl, but she won’t be the highest-paid female athlete, endorsement-wise. Contrary to reports this week, Williams’ five-year deal with an optional three-year extension will not top her sister’s $40 million deal with Reebok, one industry source said. Nike announced the long-term deal Thursday, after days of speculation that Williams was about to elbow out her sister. Terms of the deal were not disclosed, but it is believed to be between $4 million and $5 million annually. The agreement includes royalties and performance bonuses for winning Grand Slam tournaments or reaching number one in the rankings, a source said. Williams is expected to play an integral role in Nike’s ongoing effort to do more business with Foot Locker Inc., sources said. Nike reportedly is in talks with Lady Foot Locker to use Williams in advertising and in-store signage to try to woo young, urban customers. The positioning is set up to avoid any competition with Nike Goddess store customers who tend to be in their 30s and 40s.

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