STREET SENSE: Florence-based fashion house Ermanno Scervino said it is launching a line dubbed Scervino Street that will target a younger customer, ages 18 to 25, with an “urban chic” sensibility. Venetian firm AVM will produce and distribute the new collection, which will bow for fall 2005. Ermanno Scervino, which is gaining notoriety for its furs, high-tech fabrics and embroidery, said it expects first-year sales of Scervino Street to reach 20 million euros, or $26.1 million at current exchange.

ARMANI, BERGDORF’S ONLINE: Giorgio Armani has joined with Bergdorf Goodman to stage a two-week trunk show of 20 complete looks, plus seven accessories from the spring collection on the retailer's Web site, BergdorfGoodman.com. This is the first time Armani’s top label is being retailed on the Web, and it is also Bergdorf’s first experiment with an online trunk show. The looks are all part of the store’s spring buy and do not represent the entire collection. Taking orders online is a way to reach shoppers far from Bergdorf’s Fifth Avenue address. It also lets customers reserve selections and sizes. The final two days of online selling will coincide with an in-store trunk show of the Armani collection on Jan. 26 and 27.

MOVING PRODUCT: Coach will temporarily close the doors of its store at 595 Madison Avenue in New York while it undergoes renovation and expansion. Beginning Monday, the company will occupy a temporary address located at 3 West 57th Street. The temporary shop will carry the full assortment of products. The Madison Avenue location is slated to reopen in the fall.

TOMMY’S NEW BAG: Tommy Hilfiger Corp., through its Tommy Hilfiger Licensing Inc. subsidiary, inked a multiyear licensing agreement with Olivet International for luggage, business cases and travel accessories under the Tommy Hilfiger name. The luggage will hit stores in the U.S. and Canada in the fall. “This collaboration with Olivet International will allow us to address a growing need in the luggage and casual bag category strategically and effectively, while leveraging Tommy Hilfiger’s appeal as a complete lifestyle brand,” said Sharon Waldron, executive vice president of licensing at Tommy Hilfiger USA Inc., in a statement.NEW BLOOD AT DIOR: Lisa Lagarde has been named vice president of Christian Dior Watches North America, an LVMH Moët Hennessey Louis Vuitton-owned firm. She succeeds Mike Giannattasio, who joined Montblanc as wholesale director for the pen and accessories firm. Most recently, Lagarde spent five years as the watch buyer for Bailey, Banks & Biddle, a division of Zale Corp.  In her new role, she will oversee Dior’s North American sales operations, including wholesale, retail and corporate, and lead its aggressive growth strategy. She will also be responsible for consumer and trade marketing and corporate training. Lagarde will report to Daniel Lalonde, president and chief executive officer of LVMH Watch and Jewelry North America.

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