• THE COST OF TERRORISM: Spending by corporations on security has increased more modestly than experts predicted, rising a median 4 percent since the terrorist attacks of Sept. 11, 2001, according to a Conference Board study released Wednesday. The study said more money should be spent on guarding businesses against terrorist attacks, but no conclusions were drawn as to how vulnerable companies might now be. “Business leaders are reluctant to spend more on security when they don’t see it contributing directly to their bottom lines,” said Tom Cavanagh, the board’s expert on security issues.

  • NUMBERS GAME: It turns out the first half of the year was better than it felt. Despite a war, and the lingering hangover of a recession, magazine advertising is up 1.9 percent overall in pages through the end of June, the Publishers Information Bureau reported Wednesday. Revenue, calculated by the open page rate of each magazine, rose 9.9 percent to $8.6 billion. Apparel and accessories pages rose 2.1 percent in pages and 13.5 percent in revenue, while toiletries and cosmetics rose 6.6 percent in pages and 12.8 percent in revenue. Both pale, however, compared to the big gainers — automotive (up 22.2 percent in pages) and drugs and remedies (up 17.1 percent). At the the halfway point, Vogue leads the four core fashion books with 1,281.3 pages (up 6.47 percent), followed by WWD’s sister magazine W with 818.7 pages (up 8.77 percent), Elle with 742.6 (up 12.53 percent) and Harper’s Bazaar with 574 (down 6.41 percent). In Style, however, trumps them all with 1,443.3 pages (up 12.54 percent).

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