In Brief: The Lowe-Down on Federated Ads … Dillard’s Sells Interest in Texas Mall …
THE LOWE-DOWN ON FEDERATED ADS: Federated Department Stores Inc. has selected the New York-based Lowe advertising agency to create an electronic and print campaign for its largest store brand, Macy’s. Initially, the project will focus on...
THE LOWE-DOWN ON FEDERATED ADS: Federated Department Stores Inc. has selected the New York-based Lowe advertising agency to create an electronic and print campaign for its largest store brand, Macy’s. Initially, the project will focus on television for the fourth-quarter holiday period. It will be the first time that the Macy’s brand — including Macy’s East, Macy’s West and the newly named Atlanta-based Rich’s-Macy’s stores — will have a common voice. "The search for an agency…reinforced for all of us the power of one of our most important and yet underutilized assets — the Macy’s brand," said Terry J. Lundgren, Federated’s president and chief executive, in a statement. Lundgren said 40 agencies were reviewed before selecting Lowe. He noted that the individual Macy’s divisions would continue to create, produce, market and promote their day-to-day businesses.
DILLARD’S SELLS INTEREST IN TEXAS MALL: Dillard’s Inc. has sold its interest in Sunrise Mall and its associated center, Sunrise Commons, both in Brownsville, Tex., to CBL & Associates Properties for $80.7 million, including the assumption of $40 million of long-term debt from Dillard’s. The company owned the properties in partnership with The MGHerring Group of Dallas. The transaction does not include the Dillard’s store facility, which Dillard’s will continue to operate as an anchor at Sunrise Mall. Dillard’s opened the 175,000-square-foot store in July 2000 in conjunction with the mall’s extensive renovation and expansion program.
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)
Discovery is collaborating with British pop artist @philipcolbert on a new line of clothing and accessories called Discovery Shark. The collection, which will launch next summer for Shark Week’s 30th anniversary, features a whimsical line of women’s and men’s bomber jackets, sweatshirts, bags and more. #wwdfashion
“I’m always a big champion of a female rapper, and I’m glad to see a new voice that feels unique and authentic that’s coming up, and I think we’re going to see more great things from her,” said @itsjeremyscott about @iamcardib, who performed at @moschino’s Art Basel Miami Beach party last night. #wwdeye (📷: @lexieblacklock)
@janellemonae’s “What’s Your Frequency?” room in @refinery29's #29Rooms made its debut this week at the opening of the Los Angeles art exhibit. “It’s about the ongoing conversation around mass surveillance, the weaponization of technology and cultural uniformity. My space was created so that we can come together and talk about the complexities of our humanity,” said Monáe. #wwdeye (📷: @bucknerphoto)
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)