In Brief: The Lowe-Down on Federated Ads … Dillard’s Sells Interest in Texas Mall …
THE LOWE-DOWN ON FEDERATED ADS: Federated Department Stores Inc. has selected the New York-based Lowe advertising agency to create an electronic and print campaign for its largest store brand, Macy’s. Initially, the project will focus on...
THE LOWE-DOWN ON FEDERATED ADS: Federated Department Stores Inc. has selected the New York-based Lowe advertising agency to create an electronic and print campaign for its largest store brand, Macy’s. Initially, the project will focus on television for the fourth-quarter holiday period. It will be the first time that the Macy’s brand — including Macy’s East, Macy’s West and the newly named Atlanta-based Rich’s-Macy’s stores — will have a common voice. "The search for an agency…reinforced for all of us the power of one of our most important and yet underutilized assets — the Macy’s brand," said Terry J. Lundgren, Federated’s president and chief executive, in a statement. Lundgren said 40 agencies were reviewed before selecting Lowe. He noted that the individual Macy’s divisions would continue to create, produce, market and promote their day-to-day businesses.
DILLARD’S SELLS INTEREST IN TEXAS MALL: Dillard’s Inc. has sold its interest in Sunrise Mall and its associated center, Sunrise Commons, both in Brownsville, Tex., to CBL & Associates Properties for $80.7 million, including the assumption of $40 million of long-term debt from Dillard’s. The company owned the properties in partnership with The MGHerring Group of Dallas. The transaction does not include the Dillard’s store facility, which Dillard’s will continue to operate as an anchor at Sunrise Mall. Dillard’s opened the 175,000-square-foot store in July 2000 in conjunction with the mall’s extensive renovation and expansion program.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty