THESE EYES: Gucci Group has signed a license with Safilo SpA to produce and distribute a new line of Boucheron eyewear that will bow at Silmo, the International Optics and Eyewear exhibition held in Paris this month. The line will be available...
THESE EYES: Gucci Group has signed a license with Safilo SpA to produce and distribute a new line of Boucheron eyewear that will bow at Silmo, the International Optics and Eyewear exhibition held in Paris this month. The line will be available starting next spring in selected eyewear stores and in all Boucheron boutiques globally and will be positioned in the high-end range of the luxury eyewear market. The four Boucheron models are designed by creative director Solange Azagury-Partridge, who focused on the arms of the glasses with a laser-engraved snake design and small Swarovski crystals or Asian arabesques motifs. Domenico De Sole, president and chief executive officer of Gucci Group N.V., said in a statement, “Jewelry eyewear is a relatively small but highly profitable market, in which Boucheron has a legitimate role to play.” Safilo already produces Gucci, Yves Saint Laurent, Bottega Veneta and Stella McCartney eyewear. Vittorio Tabacchi, chairman of Safilo, said a line of optical frames will be introduced next year.
SMITH & WESSON’S LATEST SHOT: Gun maker Smith & Wesson is preparing to introduce Crossing by Smith & Wesson, a clothing, jewelry and home decor catalog aimed primarily at women. According to wire service reports, the Scottsdale, Ariz.-based company is aiming to capture consumers attracted to the American West. The catalog and its Web site are part of Smith & Wesson’s Interactive Management LLC, the parent company’s newest division. The catalog will offer faux elephant-suede skirts, turquoise-rimmed jewelry and copper silk shantung blouses. Catalogs are expected to arrive in homes this week. The company is targeting women 30 to 60 years old who are homeowners and have higher incomes than the U.S. average.
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