TRUE RELIGION APPOINTS PRESIDENT: Michael Buckley will assume the role of president of True Religion Apparel. He takes the new post April 24 and will report to Jeffrey Lubell, the company founder, who has been serving as both president and chief executive officer, and will oversee the company's sales and marketing, retail expansion, licensing, production and global sourcing. Buckley was president and ceo of Ben Sherman Group's North American division from 2001 to 2005. From 1996 to 2001, Buckley was responsible for financial operations at Diesel USA, where he was a vice president.

IN THE SPIRIT: LVMH Moët Hennessy Louis Vuitton on Wednesday appointed Marc Cornell the new president and chief executive officer of Moët Hennessy USA, charged with accelerating its growth and market-share gains. He succeeds John Esposito, who is leaving the French luxury group. Cornell, 39, had been managing director of Krug, another LVMH champagne brand. Cornell will be succeeded at Krug by Panos Sarantopoulos, 38, previously the international sales director for Veuve Clicquot Ponsardin.

EYEWEAR LAUNCH: Max Mara Group and Safilo said Wednesday they have signed an agreement to launch a Max & Co. eyewear collection in 2007. The line will be aimed at "a young and fashionable target," said a statement issued by Safilo. The companies also announced that the 10-year license for the Max Mara branded line will be extended to 2013. Luigi Maramotti, vice chairman of the Max Mara Group, said, "The confirmation of the main principles of this agreement, which are strength in creative research and product quality, as well as attention to selective distribution, ensure that we will be able to achieve ambitious goals." Vittorio Tabacchi, chairman of Safilo Group, said the Max Mara eyewear collection "fits in perfectly with [Safilo's] brand portfolio."

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