WAL-MART'S NEW MARKETER: Stephen F. Quinn was named senior vice president of marketing for Wal-Mart Stores Inc., effective Sept. 12, the company said Wednesday. At Wal-Mart, he will be responsible for marketing strategy, planning, finance, research and brand development. Quinn will report to executive vice president and chief marketing officer John Fleming. Quinn's purview will also include advertising and will involve all of Wal-Mart's product categories. Quinn is chief marketing officer for Frito-Lay Inc., North America, responsible for all aspects of marketing for the brands such as Lay's, Doritos and Cheetos. Quinn spent most of his career working for food and packaged goods companies, including Quaker Oats, Johnson & Johnson and Procter & Gamble.

RICHEMONT MOVE: Rodolfo "Rudy" Chavez has been promoted to president of Baume & Mercier North America, replacing Edward Wright, who has been appointed senior vice president of retail for Cartier North America. Chavez was most recently vice president of sales for Baume & Mercier North America and has been with the company in various positions since 1998, when he started as regional sales manager. Baume & Mercier and Cartier are both owned by the Swiss luxury group Compagnie Financière Richemont.

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