In Brief: Winning Ad … Diesel Ads … Quiksilver’s Aussie Buy
WINNING AD: Chanel’s glamorous ad campaign for its No. 5 fragrance won the top prize in the media category at France’s 18th annual Phoenix awards. The ceremony, held in Paris on Wednesday by the Union of Advertisers,...
WINNING AD: Chanel’s glamorous ad campaign for its No. 5 fragrance won the top prize in the media category at France’s 18th annual Phoenix awards. The ceremony, held in Paris on Wednesday by the Union of Advertisers, lauded the campaign’s audacity and innovative use of classic media such as TV. The two-minute TV commercial, helmed by “Moulin Rouge” director Baz Luhrmann and starring Nicole Kidman, was the climax of a long teaser campaign. Following the commercial’s release, the ad hit cinemas, billboards and magazines. The Phoenix awards recognize France’s most innovative communications campaigns in a variety of categories, including media, p.r. and events management. Entries are selected by professionals working in each of the categories.
DIESEL ADS: Diesel said Thursday that ER27, a Paris-based ad agency, would take over its account. KesselsKramer of Amsterdam had handled its advertising. ER27 is a division of Suresnes, France-based Havas, a $1.86 billion advertising conglomerate. Diesel said KesselsKramer, which had handled Diesel since 2001, would continue to work on its 55DSL subbrand. ER27’s first campaign for Diesel will break in August.
QUIKSILVER’S AUSSIE BUY: Quiksilver has purchased Surfection, an Australian retailer that operates 12 stores — seven Surfection shops and five Quiksilver/Roxy units. Terms of the deal were not disclosed. Surfection will become part of the firm’s Boardriders Club group, and five of the seven Surfection stores will be converted to Quiksilver Boardriders Club units. Chris Athas, owner of the Surfection Group, will take on an executive role at Quiksilver as retail director for Asia Pacific.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast