LOS ANGELES — Attempting to avert a total wipeout of its name in the industry it helped create, surfwear maker Gotcha International L.P. has filed for Chapter 11 bankruptcy protection as well as a motion to sever its ties with its domestic licensee, Ederel.

The decision to reorganize stems from "non-performance issues" in the past 11 months that have necessitated a reorganization of the finances, licensees and distribution being implemented by the 23-year-old brand, a Delaware limited liability partnership. Details of its reorganization are expected to be announced today.

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