"The taste of the general public isn’t as good as that of the sophisticated minority, but it isn’t as bad as most manufacturers and retailers believe it to be.

"The public will buy bad taste in merchandise if it has no choice, but it will usually respond to any product in good taste if that product is presented at the right time with authority. Public taste can be led astray by bad example; it can be elevated by consistent education and by the presence of a recognized set of standards."

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