Charles Lindbergh’s translatlantic flight from New York to Paris, landing on May 21, 1927, was historic not just for the country at large, but for the fashion industry. The event spawned countless stories in the paper in the following months, from the promotional possibilities—Gimble Bros. offered him $100,000 to be a regular courier of Paris fashions —to how the future of aviation would affect retailers. (“The woman of tomorrow will do her shopping by air,” predicted Isaac Liberman, president of Arnold Constable & Co.) The merch tie-ins were endless, too. Cases in point: Lindbergh Cape Coats, cut from velveteen and tweed, and Lucky Lindy Lids, which were white felt hats with propellers made of felt or metal.
In Plane Sight
Charles Lindbergh’s translatlantic flight from New York to Paris in 1927 was historic not just for the country at large, but for the fashion industry.
Special IssueWWD 100 issue 11/01/2010