RAISING AWARENESS: In honor of Breast Cancer Awareness month, many companies are working to raise money for the cause. Among the initiatives taking place:
This story first appeared in the October 9, 2002 issue of WWD. Subscribe Today.
Direct marketer Blair Corporation will make a donation of $1 for every order placed during October on its Web sites, blair.com and crossingpointe.com, home of the Jane Seymour signature collection for Crossing Pointe.
Nanette Lepore will donate 100 percent of the proceeds from sales of her pink geometric pillows and crystal rings during the month to benefit the cause. The company will donate the proceeds to the The Young Survival Coalition. The pillows retail for $90 to $130, while the crystal ring series sell for $22 to $28. The items will be sold at the Nanette Lepore SoHo boutique at 423 Broome Street and by phone at (212) 219-8265.
Knitwear maker White + Warren will donate 50 percent of the proceeds from its “pink” collection to Women at Risk. The line includes pink driving gloves with brown suede trim at $86, a pink cotton long-sleeve T-shirt for $66 and a pink cashmere jersey scarf at $160. The merchandise will be available at boutiques where W+W is sold, including Neiman Marcus, Henri Bendel and Fred Segal.