DREAM TEAM: The cast of NBC’s “American Dreams” showed up at Kenneth Cole’s West Hollywood boutique on Monday to raise awareness for Cole’s HELP USA initiative for the homeless by donating their own clothes and shoes. For the past 12 years, Cole has dedicated the month of February to HELP USA, during which customers are invited to bring gently worn shoes and clothing to any boutique and receive a 20 percent discount on a new pair of shoes in return.
This story first appeared in the January 15, 2003 issue of WWD. Subscribe Today.
“In 11 years, we have collected over 800,000 pairs of shoes,” Cole said.
“American Dreams” star Brittany Snow, who said the cast had the day off for the event, chose a sleek Kenneth Cole top in exchange for her donations.
“There’s so many cool shoes here,” she sighed, before settling on a pair of boots. “I feel very sharp, very New York.”