ATTAINING ITS PROVENCE: Provence D’amour launches for fall with a line that features a contemporary look at a misses’ fit and price point. Wholesaling for $55, the sportswear line includes a variety of looks from a simple black cashmere sweater to an embroidered suede and knit jacket. It also includes hand-knit shawls, available in camel and black. According to Ruby Almeda, an account executive for the firm, many accessories stores have already picked up the shawls.

“There are so many women out there who love the look of contemporary clothing, but cannot fit into them,” she said.

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