ATTAINING ITS PROVENCE: Provence D’amour launches for fall with a line that features a contemporary look at a misses’ fit and price point. Wholesaling for $55, the sportswear line includes a variety of looks from a simple black cashmere sweater to an embroidered suede and knit jacket. It also includes hand-knit shawls, available in camel and black. According to Ruby Almeda, an account executive for the firm, many accessories stores have already picked up the shawls.
This story first appeared in the May 14, 2003 issue of WWD. Subscribe Today.
“There are so many women out there who love the look of contemporary clothing, but cannot fit into them,” she said.
Mostly targeting specialty stores, Almeda said the company expects $4 million in the first year at retail.
LIZ STREAMLINES: Liz Claiborne Inc. has announced several promotions within the recently consolidated Liz Claiborne Casual, Collection and Woman divisions.
Aru Kulkarni, formerly a vice president and general manager for the casual division, has been named president of special sizes, overseeing merchandising and sales of the Liz Claiborne woman and petite brands. Debbie Martin has been named vice president, group creative director of Liz Claiborne brands. Martin joined the company in 2001 as vice president of product development and design for the casual division.
Kate McKee, formerly vice president of brand concept, research and development for the casual division, has been named vice president of group product development and design. Maryann Ficarra has been named vice president, group merchandising director for Liz Claiborne brands. In her new role, Ficarra will take on the Liz Claiborne collection merchandising, as well as retail planning for wholesale accounts. She was most recently vice president of merchandising and joined the company in 2000.
TANNER DESIGNS’ NEW PRESIDENT: Catherine Schepis has been promoted to president of Tanner Designs, where she will oversee the business, design and merchandising of the Doncaster and Elana divisions. More than 2,000 wardrobe consultants sell the women’s sportswear and plus-sized apparel lines in private trunk shows held each season in their homes.
Schepis was previously senior vice president of merchandising and design, where she helped reposition the 73-year-old Doncaster brand to attract a younger clientele while maintaining its customer base. Schepis works out of the company’s design studios in Manhattan and reports to Pell Tanner, chief executive officer of Tanner, whom she replaces as president. Before joining Tanner in 1998, Schepis held senior merchandising positions at Liz Claiborne and Anne Klein.