In the Middle: Beyond Tops … New Outlet … Traffic Watch …
BEYOND TOPS: Known for its printed novelty tops, Ritchie Corp. is taking the plunge with its Lynn Ritchie line and rolling out a sportswear collection replete with printed skirts, pinstriped pants and jackets. It’s an effort to...
BEYOND TOPS: Known for its printed novelty tops, Ritchie Corp. is taking the plunge with its Lynn Ritchie line and rolling out a sportswear collection replete with printed skirts, pinstriped pants and jackets. It’s an effort to garner more space in the line’s 1,000 specialty store accounts and produce an enhanced branded presence.
“We want to grow the business,” said president and chief executive officer Lynn Ritchie. “This is the fashion direction. This is the business direction.” Sizes range from 0 to 18 and the more contemporary styling is designed with both the Baby Boomer and her daughter in mind. Tops wholesale for $30 to $40, while sweaters, pants and skirts go for $40 to $50 and jackets are in the $70 range.
NEW OUTLET: Redcats USA, part of luxury giant PPR’s home shopping division, is expanding its catalogue business with the addition of two outlet books, Chadwick’s Catalog Outlet, which was mailed last week, and Brylane Catalog Outlet, set to turn up in mailboxes later this month. Both are accompanied by Web sites, COBoutlet.com and BCOutlet.com.
“We know that customers are not only fashion-savvy, but also cost-conscious,” said Redcats USA chairman and ceo Eric Faintreny. “The outlet catalogues provide a unique opportunity for Redcats USA to offer quality merchandise at significantly reduced prices.”
The catalogues feature a 30 to 80 percent discount on fashions and home merchandise from Redcats’ 10 brands, including Chadwick’s, Jessica London, and La Redoute USA.
TRAFFIC WATCH: J.C. Penney and Kohl’s picked up more sportswear customers last year, while discounters Wal-Mart and Target lost some, according to data from Cambridge-based STS Market Research.
“The discount channel as a whole has had a hard time connecting with the female consumer, who tends to respond better to a more targeted shopping environment,” said STS chairman Art Spar. “Many women don’t see clothing as a commodity, and therefore prefer more fashion-forward stores that offer comfortable surroundings enabling them to enjoy the act of clothes shopping.”
Wal-Mart lost 5 percent of its sportswear shoppers in 2004, compared with 2003, but still managed to top the list with 77 million. Penney’s sportswear shoppers rose 4 percent to 61 million while Kohl’s, aided by store openings, saw its sportswear customers jump 16 percent to 45 million. Target joined Wal-Mart with a loss of 4 percent to 41 million.
RETAILER 2004 SHOPPERS 2003 SHOPPERS RATE OF CHANGE
RATE OF CHANGE
Shoppers in millions. Source: STS Market Research
KELLWOOD KIDS: Kellwood Co. brought Gary Simmons, 50, on board last week as president of its Gerber children’s wear division. He reports to and replaces Patrick Burns, who was promoted to ceo of children’s wear and president of Kellwood’s intimate apparel on Feb. 2. Most recently, Simmons was ceo of VF Playwear, a division of VF Corp.
MATTERS OF IMAGE: Paul Charron, chairman and chief executive officer of Liz Claiborne Inc., will be named Man of the Year at the American Apparel and Footwear Association’s 27th Annual American Image Awards. The event is set for May 23 at the Grand Hyatt Hotel in New York. Forty percent of the proceeds will go to the Rita Hayworth Fund of the Alzheimer’s Association. Target Corp.’s senior vice president of softlines merchandising will receive the Retailer of the Year award, Isaac Mizrahi will be named Designer of the Year and Princess Yasmin Aga Kahn will be presented with The Spirit of a Woman Award.
Yesterday, the Parisian fashion house @azzaro_official cut the ribbon on a temeporary retrospective at the wing of the Musée des Arts Décoratifs in Paris. The exhibition, which shows the lasting influence of the brand’s founder Loris Azzaro, is titled “Azzaro, Fifty Sparkling Years” and presents 50 looks. In it’s ’70s heyday, fans of the brand included Jane Birkin, pictured here, Raquel Welch, Brigitte Bardot and more. See more photos on WWD.com #wwdfashion
@trinaturk and @macys Inc International Concepts line are linking up on a collection for summer — filled with accessories, swimwear and shoes. The collection will also include a Mr Turk men’s line, both of which are the designer’s first entry into a more accessibly priced area. “It’s very world-traveler, gypset-inspired,” said Turk. The Trina Turk x INC line will launch on May 15th. #wwdfashion
Assouline is paying homage to the late Azzedine Alaïa with a reprint of "Alaïa Livre de Collection.” The book is comprised of photographs of the designer's summer 1992 runway show with models Christy Turlington Burns, Naomi Campbell and Tyra Banks, pictured here at right. #wwdfashion #alaia #tyrabanks
Fall 2018 accessories take on a painterly hue, with Nebulas Blue among Pantone’s top 10 colors of the season. (📸: @jonghyupstudio ; editor: @twallz21 ; stylist and set designer: @haideefindlaylevin ) #wwdaccessories
@americanapparelusa is relaunching the brand outside of the U.S. today, opening its online store to more than 200 countries. The company is also contemplating a return to brick-and-mortar, though details have not been confirmed. In tandem with the expanded distribution is a recasting of a social media ad campagn, called “Back to Basics,” pictured here, with a focus on diversity and a cast of models above the age of 21. Read more on WWD.com #wwdnews #wwdfashion
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge