In the Middle: Beyond Tops … New Outlet … Traffic Watch …
BEYOND TOPS: Known for its printed novelty tops, Ritchie Corp. is taking the plunge with its Lynn Ritchie line and rolling out a sportswear collection replete with printed skirts, pinstriped pants and jackets. It’s an effort to...
BEYOND TOPS: Known for its printed novelty tops, Ritchie Corp. is taking the plunge with its Lynn Ritchie line and rolling out a sportswear collection replete with printed skirts, pinstriped pants and jackets. It’s an effort to garner more space in the line’s 1,000 specialty store accounts and produce an enhanced branded presence.
“We want to grow the business,” said president and chief executive officer Lynn Ritchie. “This is the fashion direction. This is the business direction.” Sizes range from 0 to 18 and the more contemporary styling is designed with both the Baby Boomer and her daughter in mind. Tops wholesale for $30 to $40, while sweaters, pants and skirts go for $40 to $50 and jackets are in the $70 range.
NEW OUTLET: Redcats USA, part of luxury giant PPR’s home shopping division, is expanding its catalogue business with the addition of two outlet books, Chadwick’s Catalog Outlet, which was mailed last week, and Brylane Catalog Outlet, set to turn up in mailboxes later this month. Both are accompanied by Web sites, COBoutlet.com and BCOutlet.com.
“We know that customers are not only fashion-savvy, but also cost-conscious,” said Redcats USA chairman and ceo Eric Faintreny. “The outlet catalogues provide a unique opportunity for Redcats USA to offer quality merchandise at significantly reduced prices.”
The catalogues feature a 30 to 80 percent discount on fashions and home merchandise from Redcats’ 10 brands, including Chadwick’s, Jessica London, and La Redoute USA.
TRAFFIC WATCH: J.C. Penney and Kohl’s picked up more sportswear customers last year, while discounters Wal-Mart and Target lost some, according to data from Cambridge-based STS Market Research.
“The discount channel as a whole has had a hard time connecting with the female consumer, who tends to respond better to a more targeted shopping environment,” said STS chairman Art Spar. “Many women don’t see clothing as a commodity, and therefore prefer more fashion-forward stores that offer comfortable surroundings enabling them to enjoy the act of clothes shopping.”
Wal-Mart lost 5 percent of its sportswear shoppers in 2004, compared with 2003, but still managed to top the list with 77 million. Penney’s sportswear shoppers rose 4 percent to 61 million while Kohl’s, aided by store openings, saw its sportswear customers jump 16 percent to 45 million. Target joined Wal-Mart with a loss of 4 percent to 41 million.
RETAILER 2004 SHOPPERS 2003 SHOPPERS RATE OF CHANGE
RATE OF CHANGE
Shoppers in millions. Source: STS Market Research
KELLWOOD KIDS: Kellwood Co. brought Gary Simmons, 50, on board last week as president of its Gerber children’s wear division. He reports to and replaces Patrick Burns, who was promoted to ceo of children’s wear and president of Kellwood’s intimate apparel on Feb. 2. Most recently, Simmons was ceo of VF Playwear, a division of VF Corp.
MATTERS OF IMAGE: Paul Charron, chairman and chief executive officer of Liz Claiborne Inc., will be named Man of the Year at the American Apparel and Footwear Association’s 27th Annual American Image Awards. The event is set for May 23 at the Grand Hyatt Hotel in New York. Forty percent of the proceeds will go to the Rita Hayworth Fund of the Alzheimer’s Association. Target Corp.’s senior vice president of softlines merchandising will receive the Retailer of the Year award, Isaac Mizrahi will be named Designer of the Year and Princess Yasmin Aga Kahn will be presented with The Spirit of a Woman Award.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)