NEW YORK — After a well-received turn in the Bryant Park tents during the recent spring collections, Rosa Cha president Amir Slama debuted his junior swim line, Sais (pronounced Say-Z), to U.S. buyers on Tuesday. Slated to hit U.S. stores early next summer, the line is designed by Slama’s wife, Riva, under his direction, and has already been retailing in their native Brazil for five years. Wholesale prices will range from $23 for a basic bikini to $40 for an appliquéd version.

Based in São Paulo, the designer-priced Rosa Cha line is best known for its daring cuts and inventive prints, elements which will be carried over into Sais. “It has a similar spirit,” said Amir Slama. “But is more basic in design and offers a heavier focus on beachwear, and youthful detailing.” A solid purple bandeau without underwire, for example, is paired with heart-print pants with a plastic A-ring closure, and tiny charms dangle from the hip of turquoise side-tie bottoms, while appliqués adorn a two-tone triangle top. “The reality is I have so many ideas, materials and colors in my mind,” said Slama. “I couldn’t possibly use it all in one collection.”

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus