NEW YORK — Frayed, and even dank in some corners of its stately structure, Bergdorf Goodman has embarked on a renovation affecting most of its women’s store over the next four years, which industry sources estimate will cost $60 million to $70 million.

"We’re calling this a restoration, as much as a renovation," said Ron Frasch, chairman and chief executive officer of Bergdorf Goodman. It’s not to sound grand, he explained, but to convey the objectives: restoring the original French-classical, turn-of-the-century town house character, and the merchandising control for which Bergdorf’s used to be known before the big brands took over. "It’s really driven by our merchandising strategy that we have been developing here for a couple of years and modified and modified and clarified," Frasch said.

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