Bryanboy’s Bryan Grey-Yambao may have caused a stir in 2010 when he boasted that he made $100,000 annually as a blogger, but today that number appears paltry — top style bloggers now can earn more than $1 million a year. Hired to help promote luxury and fashion brands, bloggers now are brands in themselves, generating income from affiliate sales, brand collaborations, their own collections and appearance fees. And the amounts the top-tier charges keep going up: Appearance fees, $5,000 just a few years ago, are now minimums of $10,000 to $15,000 today. Top-tier bloggers can command close to $50,000 for a high-profile brand event, such as the opening of a global flagship.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)