Bryanboy’s Bryan Grey-Yambao may have caused a stir in 2010 when he boasted that he made $100,000 annually as a blogger, but today that number appears paltry — top style bloggers now can earn more than $1 million a year. Hired to help promote luxury and fashion brands, bloggers now are brands in themselves, generating income from affiliate sales, brand collaborations, their own collections and appearance fees. And the amounts the top-tier charges keep going up: Appearance fees, $5,000 just a few years ago, are now minimums of $10,000 to $15,000 today. Top-tier bloggers can command close to $50,000 for a high-profile brand event, such as the opening of a global flagship.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)