Bryanboy’s Bryan Grey-Yambao may have caused a stir in 2010 when he boasted that he made $100,000 annually as a blogger, but today that number appears paltry — top style bloggers now can earn more than $1 million a year. Hired to help promote luxury and fashion brands, bloggers now are brands in themselves, generating income from affiliate sales, brand collaborations, their own collections and appearance fees. And the amounts the top-tier charges keep going up: Appearance fees, $5,000 just a few years ago, are now minimums of $10,000 to $15,000 today. Top-tier bloggers can command close to $50,000 for a high-profile brand event, such as the opening of a global flagship.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"