WWD continues its series focusing on prominent reps at the Mart.
Federico Mariel & Associates Showrooms: 2F55 Principals: Federico Mariel Lines: Fitigues, Worlds Apart, Johnny Was, Margaret O'Leary
"The business right now is very immediates-driven. People aren't committing to big buys, either. The consumer, though, is looking for casual clothing. And that's what my showroom is all about. The variety of casual styles within my lines gives retailers a whole package, almost like a collection. The depth helps stores build customer loyalty to a given line, too." --Federico Mariel
Becca Bowen Accessories Showrooms: 4G47 Principals: Becca Bowen Lines: Misia, Streets Ahead, Pamela Levin, Planet Cadillac, International Jewelry Designs, Silkscapes, Heller Willette, 12/31 Berez, Thomas Wright, Crislu, Studio, Sauvageau, Eve France, Elizabeth Jackson
"We view every day as a market day. We're here to make the buyers' jobs as easy as possible. We ask our vendors to send weekly shipping invoices to list completion dates to monitor orders, and we call stores to be sure they get their goods. Following up is crucial." --Becca Bowen
Virginia Utt Sales Showrooms: 3313, 3420, 3C20 Principals: Virginia Utt Lines: Black Tie by Oleg Cassini, Black Tie Separates, Chetta B by Peter Noviello and Sherri Bloom, Noviello Bloom Suits, Givenchy en Plus, Arthur Kohler, Montage by Mosaic, Donna Ricco Dresses, Donna Ricco Petites, Donna by Donna Ricco, Nora Noh Silks, Robert James, Ever Beauty
"Stores are changing their mixes to meet the demands of the Nineties. They're still carrying better merchandise but adding less expensive lines, as well. To meet this demand, I'm also carrying goods that can be the bottom price point of a better store or the top price point of a moderate store." --Virginia Utt
Merle Gorman Associates Showrooms: 3G60, 3G58, 1135, 1G02 Principals: Merle Gorman and Gene Gorman Lines: Clichy, Susan Bristol, Peter Popovitch, Lanz, J Gallery, Bushwacker, EP PRO, Foxcroft, Jon Christy, Persona"Consumers view traditional apparel as a safe road to travel in difficult economic times. Our offerings span from country traditional to fashion- oriented traditional." -- Merle Gorman
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast