NEW DELHI — In a bid to boost its profile in the U.S., India’s Apparel Export Promotion Council is planning a pair of events in June to promote its potential as a sourcing destination.

The shows, produced in partnership with the trade law firm Sandler, Travis & Rosenberg and called Sourcing Expo: Indian Apparel, are to be held in Dallas on June 4-5 and in New York on June 9-10.

So far, about 40 Indian apparel manufacturers, including women’s wear, men’s wear and children’s wear companies, have signed on to participate. About 75 exhibitors are expected in total, according to organizers.

In addition to a show floor, organizers said the events will feature speakers including Thomas G. Travis, managing partner of Sandler, Travis & Rosenberg; Wendy Wieland Martin, director of trade and Customs services for Kellwood Co.; Ted Sattler, executive vice president of foreign operations for Phillips-Van Heusen Corp., and Rodney Birkins, director of strategic sourcing at J.C. Penney Purchasing Corp.

Travis said the elimination of textile and apparel quotas among World Trade Organization nations in 2005 would open up opportunities for exporters in India and buyers in the U.S.

“By educating buyers about how these quota changes will impact their business, as well as introducing them to trading partners,” Travis said, the events “will enable them to take advantage of new business opportunities worth, literally, billions of dollars.”

Rakesh Vaid, chairman of the Apparel Export Promotion Council, a government-funded agency that brings together apparel exporters, said India would make a strong trading partner for many U.S. companies.

Indian exports textile and apparel products to the U.S. last year rose 7.3 percent to $3.21 billion.

India is hoping to consolidate its position as a major textile-sourcing center after 2005. Consolidation and restructuring of the domestic industry will be the key to India hitting $50 billion in textile exports by 2010, according to a study by the Confederation of Indian Industry.

The next step toward evolution would be smaller factories specializing in a niche product range with shorter runs and smaller lot sizes, while larger mills focused on the opposite end of the spectrum, the study said. It also recommended that manufacturers move up the value chain from export of intermediary products to value-added finished and branded products.According to the U.S. International Trade Commission, India will likely remain a competitive supplier to the U.S. when quotas are abolished. It said many U.S. firms consider India the primary alternative to China. Over the long term, however, competitiveness may diminish as strong economic growth leads to increased domestic demand for textiles and apparel.

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