PARIS — Is she an LVMH Moët Hennessy Louis Vuitton prophet or a Gucci Group cheerleader?

That question goes to the heart of the $100 million lawsuit LVMH launched last week against Morgan Stanley. At issue in the lawsuit, which sent shock waves through the financial community, are allegations of bias and conflict of interest in Morgan Stanley’s equity research conducted by its chief luxury analyst, Claire Kent.

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