NEW YORK -- When Rudolph W. Giuliani, New York's new mayor, cited the fashion industry in his inaugural address last week as one part of the city's "heart and soul" that needed attention, he sounded a resonant chord on SA.

Now, the industry is calling on him to make good.

First on the agenda, say manufacturers, should be a strong effort to reduce crime in the garment center and increase public safety.

If Giuliani is successful in making the fashion district -- and the city in general -- a safer, cleaner place for New Yorkers and visitors, industry executives say he will have done a lot.

In addition, fashion executives -- particularly in the manufacturing sector -- would like Giuliani to provide incentives for businesses to stay in New York, and to generally be responsive to industry needs and problems. They want an administration that, as Liz Claiborne's Jerome Chazen put it, can "make things happen."

Many in the industry believe Giuliani, a former federal prosecutor, is the right man to help bring back out-of-town retailers who have been scared off by the high-crime image of the city.

Giuliani campaigned heavily in the garment district, holding a series of fund-raisers and seeking advice and support. He called for a reduction of the hotel occupancy tax to attract tourism and buyers, and on Monday, Christyne Lategano, press secretary for Giuliani, said that a reduction in the hotel occupancy tax was "the first order of business."

"Second would be a rollback of the tax on small business," she said, something that would also help many companies in the fashion industry.

Asked what they wanted to see highest on Giuliani's agenda, a cross section of industry executives -- from manufacturers to retailers (local and out-of-town) and textile suppliers -- had this to say.

Frank Mori, president and chief executive officer of Takihyo, part owner of The Donna Karan Co. and owner of Anne Klein Cos.: "It's a very simple answer: Clean up the garment district. Make it free of crime and unsavory characters. Our people are afraid to work late, even to go out much during the day. As for my second request, see number one."

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