Luxury knit line Inhabit is jumping on the green bandwagon for spring with an organic division and its first T-shirt collection.
Creative director Susie Cho said she had wanted to add T-shirts to the collection and "fell in love with a tissue-weight cotton that happened to be organic."
"Starting as a cashmere brand, the feel of the fabric is important to us," Cho said. "There are so many more organic fabrics than I've seen in the past, and some actually feel and look wonderful now. Going organic is something I feel we should all have in the back of our heads."
She uses the thin cotton both in single and double weights in the body-skimming collection, which ranges from basic tank tops and crewneck T-shirts to more designed pieces like a top with an open draped back or a reversible jacket.
The young designer knitwear collection — founded in fall 2003 by Tse alumni Cho, vice president of sales Stacey Perlick and Inhabit vice president Vivian Koo — does an estimated $8 million in wholesale volume. Inhabit is carried in some 400 doors, including Ron Herman and Scoop. The firm expects most retailers will pick up the organic line, which is projected to do about $1 million in wholesale volume.
Inhabit's sweaters wholesale from $75 to $300, and the organic line rings in at $50 to $155.
After adding organic cotton for spring, Cho wants to expand into cut-and-sew, wovens and home. "Our goal is to keep adding classifications," Cho said. "I would like for Inhabit to become a complete collection."
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)