On the cover: AG Adriano Goldschmied's cotton denim jacket, Meltin' Pot's cotton blouse, Lola Faturoti's nylon and polyester skirt and Kova & T's latex leggings. John hat; The Jack Rabbit Collection belt; Comme des Garçons shoes.

On this page: Lot 29's cotton and spandex denim jeans, Coil's cotton and spandex denim jeans and Blue Tattoo's cotton and spandex denim jeans.

10 The denim industry's heady days of double-digit growth have faded, but confidence among those who make

and sell it hasn't waned.

14 Los Angeles has long been considered the heart of the denim industry, but stores, brands and consumers are opting more for dresses and alternative fabric pants these days.

16 Carie Salter, president of new denim line Bogdenoff, hopes to land her pricy jeans in a high-profile showroom

and specialty shops.

18 With high-end jeans brands like Seven For All Mankind, Citizens of Humanity and J Brand on the radar of teens, traditional junior brands like Mudd and L.E.I. have their work cut out for them.

20 Some of today's best-known denim brands, such as Diesel, Guess, Earnest Sewn, Chip & Pepper and True Religion, are going gaga for babies and kids.

22 Michael Egeck is looking to put premium brand Seven For All Mankind back on an even keel and he knows he

faces challenges ahead.24 The Japanese denim market is heating back up after a slow 2006 and fabric manufacturers are looking to keep the momentum going by focusing on innovation.

26 Designers are delivering bold, unconventional looks for fall — and only a few of them are jeans.

42 Tato Bardelle dressed teens with his Americanino and Outsider jeans in the Eighties and now his son, Nicola,

is making his mark with his Jacob Cohen brand.

44 London's Carnaby Street has shrugged off its reputation as a purveyor of tired tourist shops and transformed itself into a destination for denim and streetwear.

46 Cowboys may have made them stylish, but if it weren't for Nîmes, France, also known as "de Nîmes" or denim, jeans might not have become the true-blue fashion success story.

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