While critics complained of sparse glitterati sitting in front rows during New York Fashion Week this year, that wasn't the case at Catherine Malandrino's show.
The contemporary line is a client of public relations firm Harrison & Shriftman, cofounded and owned by Elizabeth Harrison and her partner, Los Angeles-based Lara Shriftman. The firm made sure the fashion event had celebrities such as Janet Jackson, Mary J. Blige, Mena Suvari and Sophia Bush. Amanda Hearst, a member of New York's social set and heiress to the publishing empire bearing her family moniker, was also in attendance.
Harrison and Shriftman's luxury-focused publicity firm has a client roster that includes Veuve Clicquot, Grey Goose, BlackBerry, Westin Aruba, W Hotels, Samsonite, Koi Las Vegas, Holt Renfrew, Cartier, Cynthia Rowley, Flagstone Property Group and Fearless Yachts.
The petite Harrison describes her firm as "corptique." In a market crowded with boutique firms operating in the shadows of larger, corporate establishments, she differentiates herself from the pack by melding the best of both worlds.
"We have coined this term because we're corporate and we're boutique," said Harrison, of the term one of her employees came up with to describe the full-service firm. The company's work runs the gamut from publicity to event planning and marketing. "We're big and powerful enough to be corporate, but at the same time, we're small and agile and creative," she said.
The latest addition to the firm's stable of clients is Nintendo, Japan's largest brand after Toyota, which it won over with the help of a witty promotional video featuring celebrities such as Marlon Wayans and Christian Slater. "This was a group effort in the L.A. office, where they really used our celebrity contacts and went after Nintendo, and we won the account," Harrison said at a recent staff meeting.
Following the meeting, Harrison and her firm's fashion director, Lelle Henrichsen, attended a new business meeting with contemporary label Diab'less at the Apropro showroom. Harrison then had a meeting with former Polo Ralph Lauren and Nike executive Mindy Grossman, who is now at the Home Shopping Network.
The meeting was to discuss Harrison and Shriftman's launch of its Party Confidential Collection this month on HSN, a 25-piece barware and tableware collection, along with three books on "creative entertaining."
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"