By  on September 27, 2005

HONG KONG — Interstoff Asia Autumn is getting a makeover after 18 years.

Garment and textile industries around the world have had a rough year. To stay relevant and beneficial for buyers and suppliers, Interstoff Asia, which is scheduled for Oct. 5-7 in Hong Kong, has changed with the times.

"Now the rules in the global textiles and clothing trade are changing, and we see a move toward more vertical sourcing methods," said Annie Ma, group manager of trade fairs for Messe Frankfurt, which organizes the show.

"Buyers are looking for one-stop-shop solutions, approaching one supplier only to purchase a final product, [and] suppliers have to be creative, add value to their products and be at the forefront of fashion."

As a result of these changes, Interstoff Asia is dividing itself into three sections that highlight the growing needs of the industry: creation, function and fashion.

Themed "Now it takes three to tango," those three points will be given individual halls during the show.

The Hall of Creation will group exhibitors that are involved in the creative process, ranging from fabric suppliers to designers to technology service providers. The trend forum will be located here and designed by Nelly Rodi, a forecaster from Paris.

The Hall of Function will feature functional fabrics, fibers and yarns. There also will be a testing area for the products, as well as a functional textiles forum for buyers to see and compare functions.

Some products that will be on hand are 3M's Scotchgard fabric protector, Scotchlite, a reflective material, and Thinsulate for insulation.

Lenzing AG will show its cellulose fiber technology, including Lenzing Viscose, Lenzing Modal, Lenzing Lyocell and Tencel. French-based Marey Textile will have a range of silks, prints, velvets and corduroys on display.

The Hall of Fashion is where garment manufacturers can show their wares. There also will be fashion shows in this area and a color trend forum for fall and winter 2006-2007.

While organizers still are processing applications, they expect the number of exhibitors to be the same as last year, around 300, Ma said.The country list also is expected to be the same, with around 16 countries represented. It includes exhibitors from Austria, China, France, Hong Kong, Indonesia, Italy, Japan, South Korea, Macau, Pakistan, the Philippines, Switzerland, Taiwan, Thailand, Turkey and the U.K.

"We do not really see [the quota issue] affecting the breakdown of countries participating," said Ma, referring to quotas on Chinese goods shipped to the U.S., European Union and some developing countries.

Part of staying relevant includes having seminars that address present-day topics and concerns. With nine seminars scheduled over the three days, topics range from Korean fabric trends to implications of U.S. and EU protectionism for Hong Kong, and yuan revaluation outlooks for Hong Kong, China and the garment and textile industries.

There will be another Korean Pavilion this year dubbed "Fabulous Korea." The area will have more than 20 companies showcasing their products with an emphasis on Korean fashion trends.

Another national pavilion, "Amazing Taiwan," will have 20 manufacturers, including De Licacy, Giftstart, Jet Goal, Kaosha, Lee Ven and Li Peng. Their space will cover more than 1,900 square feet, with functional fabrics as a highlight.

Products from Pakistan also will be highlighted in a national pavilion.

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