By  on September 27, 2005

SHANGHAI — Like many trade shows in China, Intertextile Shanghai Apparel Fabrics gets bigger every year.

The 2005 show will fill 600,000 square feet of exhibition space, up 20 percent from 2004.

"Due to huge demand from the textile industry, we will have to construct a temporary hall to give an additional [16,000 square feet] of space," said Annie Ma, trade fairs group manager with the organizer, Messe Frankfurt (HK) Ltd.

"There is a more than 20 percent increase in exhibitors this autumn, with a total of 1,529 exhibitors from 25 countries and regions: Australia, Brazil, Canada, China, the Czech Republic, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Korea, the Netherlands, Pakistan, Peru, the Philippines, Portugal, Spain, Switzerland, Taiwan, Thailand, Turkey, the U.K. and the USA."

This year's exhibition boasts a 55 percent return rate of international exhibitors.

Many of these, Ma continued, will be grouped under nine national pavilions, representing 25 German, 56 Italian, 116 Japanese, 50 Korean, nine Pakistani, eight Portuguese, 65 Taiwanese, 28 Thai and 19 Turkish companies. Major returning exhibitors include 3M, the International Cotton Council, Dow Fiber Solutions, the Huafu Group, Hyosung, Lenzing Fibers, Swarovski and Union Knopf.

Ma said she expects this year's show to be a record-breaking event.

"The positive response from the overseas, as well as domestic exhibitors, illustrates that, facing intense competition, they are eager to promote their products and their production capabilities, and are also enthusiastic to get a better idea of how the Chinese market works," Ma said.

Intertextile Shanghai will run Oct. 26-29, with a special VIP-only opening day, attended by a select group of buyers. The "Exclusive" day was first introduced to the show in 2004 and, according to Ma, was "very well received" by buyers and exhibitors. Ma said exhibitors noted that "they knew who [they] were talking to and could concentrate on doing real business that day."

"However, they also mentioned that the last three days were important for meeting new customers ... especially in this fast-growing market where new markets players can appear very quickly on the scene," she added.The last three days of the exhibition include a packed schedule of lectures by industry experts. On Oct. 27, Ornella Bignami of Elemeni Moda Srl will discuss color and fabric trends for fall-winter 2006-2007, and Danielle de Disbach and Tod Schulman of the China Textile Information Center will examine color and women's wear trends for the same season. Li Binhong, director of the Industry Department of the China Textile Information Center, will present China's fabrics trends for the next two years.

Lecturers the following day will focus on more general, strategic concerns in the industry. David W. Cheng, senior partner at Jeekai & Partners, will discuss how to handle and prevent legal disputes related to the transaction of copyrights for textile materials, and Huang Wen, Deputy Secretary General and Arbitrator of China International Economic & Trade Arbitration Commission for Shanghai, will address the prevention and resolution of international textile trade risks. Huang Xiaoliang of the Sub-Council of Textile Industry will talk about the latest changes in textile and clothing disputes and to Chinese foreign trade policy.

Ma Guoping, director of China Cotton Textiles Association and China Home Textile Association, general manager of China Textile Network and chief editor of Textile Information Weekly, will analyze the state and development of the Chinese fabric export business. Cotton Inc. will forecast color and fabric trends for spring and summer 2007, and the China Textile Network will present on e-commerce strategies.

On the final day, Son Soohyn of the Korea Fashion Textile Association and C&T Union will discuss the South Korean fashion market.

Along with Messe Frankfurt, Intertextile Shanghai is coorganized by China's Sub-Council for the Textile Industry and the China Textile Information Center, and sponsored by the China National Textile Industry Council.

Intertextile Shanghai 2004 attracted almost 43,000 buyers, hailing from 93 different countries and regions. Organizers expect attendance this year to grow by 20 percent and exceed 51,000 visitors.

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